About the Book

The Story

Freshly Brewed Coaching is a personal growth guide disguised as a cozy café conversation.

Set in the fictional Freshly Brewed Café, this book follows coaches Wayne and Matt as they meet everyday people—small business owners, tradespeople, and folks navigating work and life transitions. Through real-life dialogue, they help characters tackle self-doubt, get unstuck, and take bold steps toward change.

It’s coaching without the jargon. Just stories, coffee, and clarity.

The Methodology:
Diagnose. Prescribe. Thrive.

This simple 3-step framework runs through the heart of the book and powers the course:

Diagnose – Reflect on where you are in life using the 7 Pillars (Financial, Vocational, Physical, Spiritual, Family, Educational, Community). Identify what’s holding you back and shift into a growth mindset.

Prescribe – Define your personal “Three Reasons for the Season” (your current goals) and map out practical steps to move forward.

Thrive – Build momentum with habits, accountability, and community. Learn how to stay the course and grow sustainably.

What they are saying about the book

"Simple, practical tools that empower everyday people."

"We are living through a once-in-a-lifetime technological transformation — where artificial intelligence, automation, and digital disruption are reshaping how we work, live, and connect. This time, no one is untouched: from corporate leaders to frontline workers, from entrepreneurs to students, we are all navigating uncertainty and unprecedented change. In this era, personal resilience, adaptability, and human-centered growth are not optional — they are essential. What Wayne and Matt offer in Freshly Brewed Coaching is timely and deeply relevant: simple, practical tools that empower everyday people to reset their mindset, build inner strength, and chart their path forward. At a moment when so many are searching for guidance and clarity, this book serves as an accessible, grounded companion to help individuals, communities, and organizations thrive — not just survive — in a rapidly evolving world. A must-read for our times."

- Norman Musengimana, Founder & Chief Career Transition Officer - Prosfata